One important way to gain recognition and exposure in the beauty industry is by having your work published in beauty and trade magazines. Photo shoots are the perfect opportunity to get published and gain valuable experience working with models, makeup artists, photographers, and fashion stylists. Here are six simple steps for conducting a surefire shoot.

1. Gather information: Decide on a look or theme. Gather hot new ideas from fashion and trade magazines, hair shows, TV, movies, the Internet, books, museums, modeling schools, and on the street. Create a collage of your favorite looks.

2. Find your model: Potential models are everywhere. Look to your clients, classmates, friends, coworkers, modeling agencies or schools, college campuses, high schools— even the mall! Check out the model’s face shape, bone structure, body type, skin, facial features, and hands. Make sure your model has healthy, shiny, beautiful hair and is comfortable in front of a camera.

3. Do the do: The haircut, color, perm, relaxer, and style must be well executed. Fix stray hairs. Be careful not to overuse product. Avoid overworking the hair. Look through the lens often to check details. Comb the hair for a silky finish.

4. Apply perfect makeup: To learn the art of makeup, attend professional makeup classes, assist a professional makeup artist, or self-direct your learning with books by professional makeup artists.

5. Choose appropriate clothing: Choose clothing that is clean, current, classic, and elegant. Clothing should not be frayed and must be wrinkle-free and properly fitted. Clothing should never distract from the overall look.

6. Find a photographer: Work with a professional fashion photographer or find an up-and-coming photography student eager to experiment and work with you. Ask to review the photographer’s portfolio. If you’re paying a pro, ask to see a variety of close-ups that demonstrate the ability to capture the subject’s beauty and essence.